Clown White Lite was pioneered by Mehron over two decades ago. The concept of a smooth "whipped" Clown White formula was executed by the Mehron Chemists and Researchers with the creation of Mehron Clown White Lite. This ester-based, highly pigmented Clown White Lite provides maximum whiteness, but can be used sparingly and still maintain full coverage and easy application. When it comes to white face makeup for clowns, there is nothing that compares to Mehron Clown White except Clown White Lite, with all the same whiteness as the original. There is no substitute for white clown face makeup made by Mehron, Leaders in Theatrical Makeup since 1927. Clown White Light is perfect for mimes!This product is brought to you by Mehron who has been a world leader in the development and production of makeup products for the entertainment industry for over 80 years. From early roots on Broadway in the 1920’s to worldwide distribution today, Mehron has brought innovative products to generations of celebrities and creative customers. Performers, productions and films artists such as the Black Eyed Peas, Pink, The Black Swan & Cirque du Soleil have all utilized Mehron’s fantastic products. Today Mehron maintains its leadership in the performance industry is the most sought out Halloween makeup in the world & are makeup sponsors for designers at New York & London Fashion Week. Makeup artists, celebrities, fashion designers and more are all buzzing about Mehron Makeup.